Deck the Halls

Deck the Halls

angeltree

Thank you to our awesome team for making the Powerhouse Angel Tree a huge success this year. We have literally decked the halls of our office. Your support is amazing! Merry Christmas from our family to yours & thank you for continuing to believe in our mission as a company, to make a positive & lasting impact on people every single day.

Pay it Forward

Pay it Forward

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Our mission at Powerhouse first & foremost is to have a positive & lasting impact on people. And there is no better way to make an impact than to give back to our community. We recently joined forces with the Center for ASD (Center for Autism Spectrum Disorder) to pack sack lunches for one of our other community partners, Impact Kidz.

Thank you to our Powerhouse staff who took time to help pack lunches & thank you to everyone at the Center for ASD for believing in giving back to our community.

About Center for ASD Founded in March of 2009, the Center for ASD was formed to assist families affected by Autism, both emotionally and financially. Since this time, the grass roots organization has seen over 100 families affected by Autism and that number is rapidly growing. The Center for ASD firmly believes that children with Autism learn and grow more with experience – They strive to find real world situations and community service opportunities for them to take part in that lead to strong foundations for a happy life.

About Impact Kidz Impact Kidz was founded to help combat food insecurity for our local students. Through sponsorships and partnerships, local contributors provide funding to support children. Non-perishable food items are purchased and assembled into Impact Sacks which are then delivered to the selected schools for distribution on Friday afternoons. The Impact Kidz backpack program currently provides bags of food for more than 400 local children every week.

 

Rollouts – A Case Study

Rollouts – A Case Study

Powerhouse’s superior rollout reputation is built on the consistent, on-time delivery rollout projects that are seamlessly completed according to specifications. Our national rollout clients include both Fortune 50 retailers and kiosk retailers.

We get the job done quickly and efficiently without sacrificing quality. Our network of local employees and contractors allows us to complete work at 1,000s of locations in a matter of days. Our proprietary real-time data management system, Infinity by Powerhouse, helps us manage team members across the country, ensuring consistency and compliance at each site. We also use in-field quality control audits, and before and after photos to make sure we uphold the same standards of quality in all our projects.

Our Nationwide Rollout Services

  • Auditing, Surveying and Permitting
  • Inventory Audit, Bar-Coding, Software Upgrades
  • Refresh Programs – Painting, Tile, Carpet and Ceilings
  • Kiosk Installation, Re-Branding and Services
  • Image and Sign Re-Branding and Installation
  • Electrical Rollouts
  • Fixture and Graphic Installation
  • Plan-o-grams and Merchandising
  • ADA and Safety Upgrades

 

 

Building a Culture

Building a Culture

2016 Powerhouse Christmas Party at River Ranch Stockyards in Fort Worth.

Our biggest asset at Powerhouse is our employees. We’re proud to be “home” to some of the most talented people in the service retail industry. It’s important to us to provide a company culture that empowers our staff. We are committed to leading by example & our objective for all employees is to have the opportunity to develop and achieve their full potential.wearegraphicOUR POWERHOUSE EMPLOYEE COMMITMENT INCLUDES:

  • Promoting employee wellness by offering on-site spin classes, workouts, massage & gym membership
  • Offering a casual work environment/dress code
  • Hosting regular team building activities
  • Promoting a family environment
  • Offering rapid growth with lots of opportunity to for advancement

Just as important as our staff, is our commitment to giving back to our community. We encourage all of our employees to participate with our local organizations. We’re proud to have the following partners as a part of our community outreach program.

OUR LOCAL PARTNERS:

Impact Kidz
Crowley Independent School District
Nazarene Christian Academy
Crowley Area Chamber of Commerce

To learn more about joining the Powerhouse team, click HERE.

 

77% of Gen Z Shoppers Prefer Brick & Mortar

77% of Gen Z Shoppers Prefer Brick & Mortar

Generation Z to Switch the Majority of Purchases to Retailers That Provide the Newest Digital Tools and Channels, Accenture Research Reveals

Young consumers seek voice-activated ordering, curated subscriptions and automatic-replenishment shopping models

NEW YORK; Mar. 1, 2017 – Retailers looking to capture share of wallet and brand loyalty from the next generation of consumers – Gen Z – will need to step up their focus on new ways of engagement.  This group is looking for enhanced digital tools such as the ability to purchase directly via visual social platforms including YouTube, Facebook, Instagram and Snapchat, according to new global consumer research from Accenture.

The research, based on a survey of nearly 10,000 consumers across 13 countries, examines the attitudes and expectations of millennial and Gen Z consumers along the path to purchase. The survey revealed some distinct shopping habits and preferences among Gen Z consumers, which make it imperative for retailers to further rethink and redesign their digital shopping capabilities and methods.

Social media is set to become a major direct shopping channel for Gen Z with more than two-thirds (69 percent) of them interested in purchasing via social media directly.  In addition, more than four in 10 Gen Z’s (44 percent) cite social media as a popular source for product inspiration, and more than one-third (37 percent) have increased their use of social media for purchase decision-making in the last year.

“Social media has emerged as a real disruptor in targeting Gen Z shoppers, who are true digital natives,” said Jill Standish, senior managing director of Accenture’s Retail industry practice. “To succeed in this increasingly digital world, retailers must understand Gen Z’s’ expectations, influencer circles and behaviors – especially their social-media habits and how they differ from those of millennials.  If they are spending their time on social platforms, this is where they want to be buying their products.”

At the same time, however, the findings show that retailers cannot afford to neglect the physical store, since 60 percent of Gen Z shoppers still prefer to purchase in-store, and nearly half (46 percent) will still check in store to get more information before making an online purchase. In the U.S., over three-quarters (77 percent) of Gen Z respondents said that brick-and-mortar stores is their preferred shopping channel.

The research also revealed that Gen Z shoppers are interested in new shopping methods. Nearly three-quarters (73 percent) of Gen Z shoppers are interested in curated subscription-type offering for fashion, and 71 percent are interested in automatic-replenishment programs, with an overwhelming majority willing to shift more than half their purchases to a retailer offering this service. Additionally, 38 percent of Gen Z’s are willing to try voice-activated ordering, while 25 percent of them said they can’t wait to use it and 10 percent of them said they are already using it.

“The ability to provide reliable and accurate product delivery and a great consumer experience requires retailers to enhance their capabilities in digitization, innovation and harnessing consumer data. Gleaning insights successfully can increase the lifetime value of each customer,” Standish said. “The fact that Gen Z shoppers are open to new shopping methods is a real opportunity for retailers to secure new consumer data and get closer to this generation.”

Other key findings regarding Gen Z shoppers:

They are all about visuals – videos and pictures. YouTube is the most-regularly used social media platform, cited by 84 percent of Gen Z respondents, while Facebook is still the most-popular social platform for both younger (21-27 years old) and older (28-37 years old) millennials. Two-thirds (66 percent) of Gen Z shoppers regularly use Instagram, compared with only 40 percent of millennials, and Gen Z shoppers are more than twice as likely as millennials to use Snapchat (54 percent versus 38 percent for younger and 22 percent for older millennials).

They regularly turn to their ‘influencer’ circles. Gen Z consumers are more likely than both younger and older millennials to purchase an item due to: what their family thinks; recommendations from watching YouTube videos; what their friends think; and comments on social media. In addition, when shopping online Gen Z’s are usually more likely than both younger and older millennials to: chat with an online sales assistant; check in store for more information; ask friends’ opinions via social media, text or phone; and ask family members’ opinions via social media, text or phone.

They haven’t formed strong brand loyalty. Only 16 percent of Gen Z’s shop at a single store for clothing/fashion (compared with 26 percent of older millennials); only 19 percent shop at a single store for health and beauty items (compared with 34 percent of older millennials); and fewer than 38 percent shop at a single place for groceries (compared with 55 percent of older millennials). In the United States, brand loyalty among Gen Z is even weaker, with only five percent of U.S. Gen Z’s shopping at a single place for clothing.

They are impulsive buyers and willing to pay for speedy delivery. Gen Z shoppers are more likely than millennials to make a purchase because: they just wanted to buy something; they randomly saw something they liked; or it was recommended by a friend or family member. In addition, Gen Z’s crave speedy delivery more than millennials do and are willing to pay for it. In fact, more than half (58 percent) of Gen Z respondents said they would pay more than $5 for one-hour deliveries.

“Gen Z is the next big consumer market and purchasing powerhouse,” said Standish. “Retailers need to invest in the digital tools that will enable them to speak to Gen Z through visuals, collaborate with them across multiple channels and devices, and make them feel part of their brand. Offering services such as crowd-sourcing, customization and hyper-personalization are a must-have capability for reaching a generation that is shaping and commanding today’s digital retail landscape.”

View research infographic here.

Methodology
Accenture surveyed 9,750 respondents from 13 countries across six continents who have shopped both online and in stores within the three months prior to the survey, which was conducted in October and November 2016. Survey respondents were selected and vetted by ESOMAR, which adhered to strict international guidelines for market research. To be included in the survey, respondents must have shopped both online and in stores in [at least] one of the following retail categories: apparel, consumer electronics, groceries, home goods, and health and beauty. All shoppers also confirmed that they access the internet and use their smartphones regularly.

Respondents came from Australia, Brazil, Canada, China, France, Germany, Italy, Japan, South Africa, Spain, Sweden, the United States and the United Kingdom. Respondents belonged to one of three age groups; Gen Z (18 to 20 years), young millennials (21 to 27 years) and older millennials (28 to 37 years) and each of these three age groups accounted for approximately one-third of all respondents.

Note: The Gen Z sample included only consumers between the ages of 18 and 20 because we are not allowed to survey minors.

From: www.accenture.com

What do Millennials want in store design?

What do Millennials want in store design?

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Tidy and fun are among the features Millennials are looking for in store design, according to a study from researchers at the University of Florida.

As part of the study, Millennial students at the school evaluated stores within a five-mile radius of campus. Over 500 images, accompanied by detailed annotations averaging about 30 words of what they liked and didn’t like were analyzed.

The study, featured in the Journal of Interior Design, uncovered seven themes:

1. Tidiness: Millennials reacted negatively to selling floors that appeared messy and dirty. They even objected to having employees restocking shelves when they were shopping.

2. Organization: Clearly organized merchandise (e.g., color blocking) that facilitated the shopping experience was frequently called out.

3. Humor/fun: Participants appreciated tongue-in-cheek humor, whether from novel mannequin displays, playful imagery or witty signs.

4. Quality: Millennials liked when bargain stores invested in higher-end displays that seemed to enhance the quality of the products.

5. Ease: Retail environments with well-defined spaces that encouraged easy navigation to find what they were looking for without question were preferred.

6. Personalization: Millennials appreciated having an “at-home experience” or residential feeling inside stores.

7. Aesthetic attributes: Some shoppers identified the color white as aesthetically pleasing and representative of “upscale,” “clean,” and “modern” interiors. Another hue that drew interest was the color red because it signaled sales merchandise.

The study did not cover what many have said are important areas of concern in designing for Millennials, such as addressing the tech-savvy generation with interactive touchscreens, videos and charging stations. Providing opportunities for social sharing is also often recommended.

In a blog entry, WSG Interiors, a U.K.-based store design specialist, wrote that studies show that Millennials see shopping more as a social activity and delivering “an ‘experience’ is a new thing” for many stores. However, rather than simply adding a café to a store or setting up gimmicks like selfie points, the design changes have to work for the customer.

“For many, it won’t really take much realignment, just a little extra thought,” WSG wrote. “But for others, this might mean revisiting their entire store design. It’s about understanding your audience.”

*shared from: www.retailwire.com