People thought Dianna MacDonald was crazy to leave her job of nine years in the middle of a pandemic to lead financial services at a company she had never heard of.

MacDonald was announced Friday as the new chief financial officer of Powerhouse, a national construction, facilities maintenance and rollout services provider based in Crowley. She will lead the company’s financial operations, including deploying advanced forecasting — a crucial effort during a pandemic that continues to change the economic landscape.

She has 25 years of experience in the male-dominated private equity industry, which she said has prepared her for the construction industry.

“If construction is male-loaded, private equity is double male-loaded,” she said.

Women account for only 10 percent of the construction workforce across the country, according to the Bureau of Labor Statistics.

If the construction workforce across the country, according to the Bureau of Labor Statistics.

Before Powerhouse, MacDonald served as CFO of Authentix, an authentication information technology company. She has a bachelor’s degree in business administration with a concentration in accounting from Oregon State University and began her career at accounting firm KPMG.

What struck MacDonald most when she was learning more about the position was the number of women who were in high-profile positions at Powerhouse.

“They’ve always been looking for — not the gender, not so they could claim diversification,” she said. “They were looking for the best person in the business to do the job and it just so happened that many of those were women. And so that was really where I started looking at it seriously.”

She joins five other women in senior vice president or vice president roles in the company.

Forecasting is crucial to Powerhouse in this moment when economic situations are shifting so rapidly, MacDonald said. Many of Powerhouse’s clients didn’t cancel contracts, but pushed them at the beginning of the pandemic as they adjusted.
What You Need to Know When Adding or Updating Curbside Pick-up Service 1

Click here to read the full article from Dallas Business Journal, by Taylor Tompkins.



812 South Crowley Road, Ste A
Crowley, Texas 76036
PHONE: 817-297-8575
FAX: 682-233-7050


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Exterior Maintenance Services for Warm Weather


Powerhouse offers a comprehensive group of national commercial landscape maintenance services for commercial properties. Our services are squarely focused on keeping your facilities looking their absolute best. Our national landscape maintenance services include tree maintenance services irrigation system maintenance, grounds maintenance and cleanup, and porter services.

Our team is experienced with managing national commercial landscape portfolios. We combine our national landscape maintenance services and our full suite of national facility maintenance programs including national commercial parking lot services and national commercial power washing programs that will ensure that your company’s facilities always have a warm and inviting look.


De-icing Services

Snow Plowing

Snow Hauling

Pre-treatment Applications

Sidewalk Snow/Ice Management

Parking Garage Snow Management


Pressure Washing



Repair & Sealing

Concrete Repairs

ADA Compliance

Porter Services

Emergency Debris Removal

Trash Receptacle Maintenance


Grounds Maintenance & Clean-Up


Turf Maintenance

Fertilization and Weed Control

Mulch Application

Pruning and Landscape Bed Maintenance

Seasonal/Regional Site Cleanup

Irrigation Services

Landscape Enhancement Services

Tree Removal and Maintenance

Palm Tree Maintenance

Storm Cleanup